Competitive Strategy
Flying Blind: Why Most Mid-Market Companies Are Losing the Intelligence War — And How to Fight Back
Your competitors are not smarter than you. But there is a good chance they are better informed. For most mid-market companies operating between $50 million and $500 million in annual revenue, competitive intelligence is an afterthought — a quarterly Google search and a glance at a rival's website. This five-step audit framework will change that.
